Wool is natural, hard-wearing, versatile and supremely soft underfoot. With its insulating properties, it’s the most luxurious and cosy floorcovering choice. The majority of Crucial Trading wool is sourced from the vast expanses of the mountainous regions of New Zealand where legend states that the unique altitude and seasonal rainfall produces the most luxurious form or wool, prized for its fine texture, durability and above all, purity.

Inspiring Design

Crucial remains loyal to innovation and inspiring design with over 100 different floorcoverings in their  collection including award-winning ranges such as Mississippi and Fabulous.

Thousands of combinations to choose from, easy-to-use Rug Builder puts you in the shoes of the designer.

Select your rug centre from the range of flooring collections and designs, next decide from 1 the 3 borders types available in cotton, leather, linen or suede in the design and colours available. 

Samples of all material are in our (Style Flooring of York) showroom if you prefer the tactile option once used the online rug builder for ideas. Orders are fulfilled by a talented team of craftspeople in the Crucial Trading Kidderminster workshop.